Concentration in Services Marketing

The U.S. economy hinges on services such as retail, financial services, tourism, healthcare, and education. But marketing services requires different skills and techniques than marketing consumer goods such as cars or cell phones. This concentration gives students an understanding of the service economy and a command of current approaches to services marketing.

Services Marketing can be pursued by Gabelli students as a secondary concentration only.

The following courses are required:

Course Title Credits
MKBU 4105ST: Services Marketing3
MKBU 4442ST: Mktg Fincl Services3
MKBU 3449ST: Customer Experience Mgt3