Marketing Minor
This minor is for FCRH and FCLC students who are interested in applying marketing principles and practices to business needs. It combines classes in marketing, psychology, sociology, and statistics. Because marketing includes persuasion, students must possess effective communication skills. This minor is often of particular interest to students who are pursuing a major in communications.
The minor in marketing consists of six courses.
| Course | Title | Credits |
|---|---|---|
| Required Courses | ||
| MKBU 3225 | Marketing Principles | 3 |
| MKBU 3435 | Consumer Behavior | 3 |
| Electives | ||
| Two upper-level marketing courses 1 | 6 | |
| One liberal arts elective from the list below: | 3 to 4 | |
| Social Psychology | ||
| Creativity 2 | ||
| Aging and Society 2 | ||
| Youth, Values, and Society | ||
| Introduction to Sociology | ||
| Sociological Theory | ||
| Contemporary Social Issues and Policies | ||
| Diversity in American Society | ||
| Introduction to Cultural Anthropology | ||
| Comparative Cultures | ||
| People and Cultures of Latin America | ||
| One of the following two options: | 3 to 4 | |
| Statistics 3 | ||
One additional upper-level marketing course 1 | ||
- 1
Any course with subject code MKBU numbered 3226 or higher may fulfill this requirement.
- 2
Requires PSYC 1200 Foundations of Psychology as a pre-requisite.
- 3
Students whose major requires a statistics course may substitute the statistics course from their major. All others choosing this option must take PSYC 2000 Statistics.