This minor is for FCRH students who are interested in applying marketing principles and practices to business needs. It combines classes in marketing, psychology, sociology, and statistics. Because marketing includes persuasion, students must possess effective communication skills. This minor is often of particular interest to FCRH students who are pursuing a major in communications.
The minor in marketing is available at Fordham College at Rose Hill and consists of six courses.
|MKBU 3225||MARKETING PRINCIPLES||3|
|PSYC 2000||STATISTICS 1,2||4|
|MKBU 3435||CONSUMER BEHAVIOR||3|
|Select one of the following:|
|AGING AND SOCIETY 1|
|YOUTH, VALUES, AND SOCIETY|
|INTRODUCTION TO SOCIOLOGY|
|CONTEMPORARY SOCIAL ISSUES AND POLICIES|
|DIVERSITY IN AMERICAN SOCIETY|
|INTRODUCTION TO CULTURAL ANTHROPOLOGY|
|PEOPLE AND CULTURES OF LATIN AMERICA|
|Two upper level marketing courses 3|
Requires PSYC 1200 FOUNDATIONS OF PSYCHOLOGY as a pre-requisite.
Students whose major requires a statistics course may substitute the statistics course from their major. All others must take PSYC 2000 STATISTICS.
Any course with subject code MKBU numbered 3226 or higher may fulfill this requirement.
Students beginning the Marketing minor are encouraged to take MKBU 3225 MARKETING PRINCIPLES concurrently with PSYC 1200 FOUNDATIONS OF PSYCHOLOGY . The next class students should take is MKBU 3435 CONSUMER BEHAVIOR, which might be paired with PSYC 2000 STATISTICS.