Marketing Minor

This minor is for FCRH and FCLC students who are interested in applying marketing principles and practices to business needs. It combines classes in marketing, psychology, sociology, and statistics. Because marketing includes persuasion, students must possess effective communication skills. This minor is often of particular interest to students who are pursuing a major in communications.

The minor in marketing consists of six courses.

Course Title Credits
Required Courses
MKBU 3225Marketing Principles3
MKBU 3435Consumer Behavior3
Two upper-level marketing courses 16
One liberal arts elective from the list below:3 to 4
Social Psychology
Creativity 2
Aging and Society 2
Youth, Values, and Society
Introduction to Sociology
Sociological Theory
Contemporary Social Issues and Policies
Diversity in American Society
Introduction to Cultural Anthropology
Comparative Cultures
People and Cultures of Latin America
One of the following two options:3 to 4
Statistics 3
One additional upper-level marketing course 1

Any course with subject code MKBU numbered 3226 or higher may fulfill this requirement.


Requires PSYC 1200 Foundations of Psychology as a pre-requisite.


Students whose major requires a statistics course may substitute the statistics course from their major. All others choosing this option must take PSYC 2000 Statistics.