Concentration in Digital Marketing

The digital marketing secondary concentration prepares students to understand the digital marketing landscape, design and execute marketing activities on digital platforms, and optimize customer experiences throughout the customer journey. Students build foundational knowledge and skills toward a systematic understanding of the digital marketing world.

The secondary concentration in Digital Marketing requires three courses (9 credits).

Course Title Credits
MKBU 4113Digital Marketing3
MKBU 3449ST: Customer Experience Mgt3
MKBU 4114Marketing Technology and Innovation 3
or MKBU 3445 ST: Marketing Analytics
Total Credits9

All credits earned towards this secondary concentration may double-count towards a major in Marketing.