Marketing Major

CourseTitleCredits
MKBU 3441MARKETING RESEARCH3
MKBU 3435CONSUMER BEHAVIOR3
MKBU 3434INTEGRATED MARKETING COMMUNICATION3
MKBU 3440GLOBAL MARKETING3
MKBU 4441MARKETING STRATEGY (Senior Capstone course)3
Two upper level marketing courses 16
One business elective (marketing related)3
One liberal arts elective (marketing related) of the following: 23-4
ECONOMICS OF DEVELOPMENT
ECONOMY OF LATIN AMERICA
INTERNATIONAL TRADE
INTRODUCTION TO COMMUNICATION AND MEDIA STUDIES
INTRODUCTION TO CULTURAL ANTHROPOLOGY
FOUNDATIONS OF PSYCHOLOGY
SOCIAL PSYCHOLOGY
INTRODUCTION TO SOCIOLOGY
1

Any course from subject code MKBU numbered 3226 or higher fulfills this requirement. 

2

 This list is a sample of commonly completed classes; however, there are many courses from Fordham College that fulfill this requirement.  Please consult your class dean to get approval for a different course to fulfill this requirement.

Students pursuing a major in marketing may not earn credit for COMC 3172 PRINCIPLES OF ADVERTISING or PSYC 3320 CONSUMER BEHAVIOR.

Students must also complete the Gabelli School business and liberal arts Core Curricula.  In addition, all students complete between three and seven liberal arts electives depending on their major requirements.