Concentration in Integrated Marketing Communications

Students in this secondary concentration gain in-depth knowledge of traditional and cutting-edge advertising and marketing communications that prepare them to take leading roles in those industries. They learn advanced approaches to developing advertising strategies and brand messaging, and then activating those messages in key media outlets and platforms.

The secondary concentration in Integrated Marketing Communications requires three courses (9 credits).

Course Title Credits
MKBU 3434Fundamentals of Integrated Marketing Communication3
MKBU 4115Marketing Messaging & Activation 3
MKBU 4113Digital Marketing3
or MKBU 4105 ST: Services Marketing
Total Credits9

All credits earned towards this secondary concentration may double-count towards a major in Marketing.