Concentration in Marketing Analytics

Massive amounts of data are generated when customers make purchases, go online, and even engage in social media. This concentration teaches students to harness, analyze, and produce insights from these data and find solutions for marketing-related problems.

Marketing Analytics can be pursued by Gabelli students as a secondary concentration only.

Course Title Credits
MKBU 3445ST: Marketing Analytics3
MKBU 4451ST: Data Driven Marketing Decisions3
INSY 4431Web Analytics3