Concentration in Marketing
The Marketing concentration is available to all Gabelli students.
Primary Concentration
| Course | Title | Credits |
|---|---|---|
| MKBU 3441 | Marketing Research | 3 |
| Three marketing courses 1 | ||
Secondary Concentration
Students who want to pursue marketing as a secondary concentration are required to complete any three upper-level marketing courses.1
- 1
Any course from subject code MKBU 3226 or higher may fulfill this requirement.
Students pursuing a primary or secondary concentration in marketing may not earn credit for COMC 3172 Principles of Advertising or PSYC 3320 Consumer Behavior.