Marketing Minor

This minor is for FCRH and FCLC students who are interested in applying marketing principles and practices to business needs. It combines classes in marketing, psychology, sociology, and statistics. Because marketing includes persuasion, students must possess effective communication skills. This minor is often of particular interest to students who are pursuing a major in communications.

Learning Goals

  • Students will demonstrate a substantive knowledge of key business concepts and theories.
  • Students will demonstrate competency in analytical and technical skills in decision-making.
  • Students will demonstrate competency in oral and written communication.
  • Students will demonstrate capacity for ethical decision-making and an understanding of how business can positively impact society.
  • Students will demonstrate an awareness and competency in effectively working in teams and dealing with globally diverse situations.

The minor in marketing consists of six courses.

Course Title Credits
Required Courses
MKBU 3225Marketing Principles3
MKBU 3435Consumer Behavior3
Electives
Two upper-level marketing courses 16
One liberal arts elective from the list below:3 to 4
PSYC 2600
Social Psychology
PSYC 3410
Creativity 2
PSYC 4310
Aging and Society 2
PSYC 4920
Youth, Values, and Society
SOCI 1100
Introduction to Sociology
SOCI 2800
Sociological Theory
SOCI 3102
Contemporary Social Issues and Policies
SOCI 4408
Diversity in American Society
ANTH 1100
Introduction to Cultural Anthropology
ANTH 3351
Comparative Cultures
ANTH 3470
People and Cultures of Latin America
One of the following two options:3 to 4
PSYC 2000
Statistics 3
One additional upper-level marketing course 1
1

Any course with subject code MKBU numbered 3226 or higher may fulfill this requirement.

2

Requires PSYC 1200 Foundations of Psychology as a pre-requisite.

3

Students whose major requires a statistics course may substitute the statistics course from their major. All others choosing this option must take PSYC 2000 Statistics.