Marketing Major
Requirements for Rose Hill students:
| Course | Title | Credits |
|---|---|---|
| Required Courses | ||
| MKBU 3441 | Marketing Research | 3 |
| MKBU 3435 | Consumer Behavior | 3 |
| MKBU 4441 | Marketing Strategy (Senior Capstone course) | 3 |
| Electives | ||
| Five upper-level marketing courses 1 | 15 | |
| One business elective | 3 | |
| One liberal arts elective (marketing-related) from the the list below 2 | 3 to 4 | |
| Total Credits | 30-31 | |
- 1
Any course from the subject code MKBU numbered 3226 or higher fulfills this requirement. Students who entered Fordham prior to Fall 2024 complete four (4) electives, as opposed to five (5).
- 2
With class dean/advisor permission, other courses may fulfill this requirement.
Requirements for Lincoln Center students:
| Course | Title | Credits |
|---|---|---|
| Required Courses | ||
| MKBU 3441 | Marketing Research | 3 |
| MKBU 3435 | Consumer Behavior | 3 |
| MKBU 3459 | Cross Cultr Consumer Insight | 3 |
| MKBU 4441 | Marketing Strategy (Senior Capstone course) | 3 |
| Electives | ||
| Four upper-level marketing courses 1 | 12 | |
| One business elective | 3 | |
| One liberal arts elective (marketing-related) from the the list below 2 | 3 to 4 | |
| Total Credits | 30-31 | |
- 1
Any course from the subject code MKBU numbered 3226 or higher fulfills this requirement.
- 2
With class dean/advisor permission, other courses may fulfill this requirement.
Marketing-Related Liberal Arts Electives
Courses in this group have the MKLA attribute.
| Course | Title | Credits |
|---|---|---|
| ANTH 1100 | Introduction to Cultural Anthropology | 3 |
| ANTH 2700 | You Are What You Eat: The Anthropology of Food | 4 |
| ANTH 2886 | Anthropology of Gender and Sexuality | 4 |
| ANTH 3351 | Comparative Cultures | 4 |
| ANTH 3354 | Race, Identity, and Globalization | 4 |
| COMM 1000 | Fundamentals of Communication and Media Studies | 3 |
| ECON 3210 | Development Economics | 4 |
| ECON 3235 | Economy of Latin America | 4 |
| ECON 3346 | International Trade | 4 |
| ECON 3580 | Economics of Diversity | 4 |
| ECON 3971 | Urban Economics | 4 |
| PSYC 1200 | Foundations of Psychology | 4 |
| PSYC 2600 | Social Psychology | 4 |
| PSYC 2700 | Infant and Child Development | 4 |
| PSYC 2710 | Adolescent and Adult Development | 4 |
| PSYC 2800 | Personality | 4 |
| SOCI 1100 | Introduction to Sociology | 3 |
| SOCI 2960 | Popular Culture | 4 |
| SOCI 3405 | Gender, Race, and Class | 4 |
| VART 1135 | Visual Thinking | 3 |
Additional Information
Students pursuing a major in marketing may not earn credit for COMC 3172 Principles of Advertising or PSYC 3320 Consumer Behavior.
Marketing majors (at both Rose Hill and Lincoln Center) must take CBBU 1005 Marketing Analytics Requirement in their junior year instead of CBBU 1004 ST: Analytics Requirement.
Students must also complete the Gabelli School business and liberal arts Core Curricula. In addition, all students complete between three and seven liberal arts electives depending on their major requirements.
How courses are counted
Students must note the following policy for how courses are counted. A student may count a maximum of one class in fulfilling more than one purpose—that is, toward any combination of major, minor, and primary or secondary concentration. For example, only one economics class could count toward both a finance major and an economics minor; any additional economics class would count toward the finance major OR the economics minor, but not both. Similarly, one management class could count toward both a primary concentration in management and a minor in sustainable business, but any subsequent management class would not count toward both. Any exceptions to these rules will be posted within the specific area major, minor, or concentration requirements.
Students must also complete the Gabelli School business and liberal arts Core Curricula. In addition, all students complete between three and seven liberal arts electives depending on their major requirements.
CIP Code
30.7102 - Business Analytics.
You can use the CIP code to learn more about career paths associated with this field of study and, for international students, possible post-graduation visa extensions. Learn more about CIP codes and other information resources.