Marketing Major

Course Title Credits
Required Courses
MKBU 3441Marketing Research3
MKBU 3435Consumer Behavior3
MKBU 4441Marketing Strategy (Senior Capstone course)3
Electives
Five upper-level marketing courses 115
One business elective3
One liberal arts elective (marketing-related) from the following options: 23 to 4
ECON 3210
Development Economics
ECON 3235
Economy of Latin America
ECON 3346
International Trade
COMM 1000
Fundamentals of Communication and Media Studies
COMM 1010
Introduction to Communication and Media Studies
ANTH 1100
Introduction to Cultural Anthropology
PSYC 1200
Foundations of Psychology
PSYC 2600
Social Psychology
PSYC 2800
Personality
SOCI 1100
Introduction to Sociology
VART 1135
Visual Thinking
VART 2003
Graphic Design and Digital Tools
Total Credits30-31
1

Any course from subject code MKBU numbered 3226 or higher fulfills this requirement. Students who entered Fordham prior to Fall 2024 complete four (4) electives, as opposed to five (5).

2

This list is a sample of commonly-completed classes; however, there are many courses from Fordham College at Rose Hill/Fordham College at Lincoln Center that may fulfill this requirement. Please consult your class dean to seek approval for a different course to fulfill this requirement.

Students pursuing a major in marketing may not earn credit for COMC 3172 Principles of Advertising or PSYC 3320 Consumer Behavior.

Marketing Majors must take CBBU 1005 Marketing Analytics Requirement in their junior year instead of CBBU 1004 ST: Analytics Requirement.

Students must also complete the Gabelli School business and liberal arts Core Curricula. In addition, all students complete between three and seven liberal arts electives depending on their major requirements.

CIP Code

30.7102 - Business Analytics.


You can use the CIP code to learn more about career paths associated with this field of study and, for international students, possible post-graduation visa extensions. Learn more about CIP codes and other information resources.