Concentration in Integrated Marketing Communications
Students in this secondary concentration gain in-depth knowledge of traditional and cutting-edge advertising and marketing communications that prepare them to take leading roles in those industries. They learn advanced approaches to developing advertising strategies and brand messaging, and then activating those messages in key media outlets and platforms.
The secondary concentration in Integrated Marketing Communications requires three courses (9 credits).
| Course | Title | Credits |
|---|---|---|
| MKBU 3434 | Fundamentals of Integrated Marketing Communication | 3 |
| MKBU 4115 | Ad Channel Planning and Activation | 3 |
| MKBU 4113 | Digital Marketing | 3 |
| or MKBU 4105 | ST: Services Marketing | |
| Total Credits | 9 | |
All credits earned towards this secondary concentration may double-count towards a major in Marketing.