Concentration in Digital Marketing
The digital marketing secondary concentration prepares students to understand the digital marketing landscape, design and execute marketing activities on digital platforms, and optimize customer experiences throughout the customer journey. Students build foundational knowledge and skills toward a systematic understanding of the digital marketing world.
The secondary concentration in Digital Marketing requires three courses (9 credits).
| Course | Title | Credits |
|---|---|---|
| MKBU 4113 | Digital Marketing | 3 |
| MKBU 3449 | ST: Customer Experience Mgt | 3 |
| MKBU 4114 | Marketing Technology and Innovation | 3 |
| or MKBU 3445 | ST: Marketing Analytics | |
| Total Credits | 9 | |
All credits earned towards this secondary concentration may double-count towards a major in Marketing.