Media Management (M.S.)
Take your classroom learning straight to real-world challenges.
The Gabelli School of Business emphasizes real-world skills. Our accomplished faculty give students the perspective they need to apply lessons from coursework to contemporary business problems, not only in the context of New York, but also in the global marketplace.
The Master of Science in Media Management (MSMM) curriculum covers a range of topics relevant to today’s media landscape, from international media systems to sports media to social media. MSMM students benefit from direct access to our faculty's original research, and they attend media events throughout the year to discuss trends with New York executives and build their professional networks.
Learning Competencies
- Students will demonstrate the ability to apply key concepts and theories relevant to business and specifically to the media and entertainment industries.
- Students will demonstrate up-to-date knowledge of the general business environment and the media and entertainment industries.
- Students will demonstrate an appreciation for and understanding of business ethics as well as the ethics of media management.
- Students will demonstrate the ability to make effective presentations.
To learn more about the M.S. in Media Management, visit the Fordham website.
CIP Code
09.0702 - Digital Communication and Media/Multimedia.
You can use the CIP code to learn more about career paths associated with this field of study and, for international students, possible post-graduation visa extensions. Learn more about CIP codes and other information resources.
The 36-credit MSMM can be completed in three semesters. Coursework is flexible enough to meet the needs of varied student backgrounds, from students who have just finished their undergraduate degrees to people who already have a work history in media.
| Course | Title | Credits |
|---|---|---|
| CMGB 7500 | Media Systems and Markets | 3 |
| CMGB 7530 | Innovation in Media Business Models | 3 |
| CMGB 7554 | Consumer Adopt of New Med | 3 |
| Six electives | 18 | |
| Three electives from other subjects 1 | 9 | |
| Total Credits | 36 | |
- 1
MSMM students may choose from other graduate-level courses in the Gabelli School of Business to fulfill the free elective requirements. To see courses offered, please visit course listings.
Electives
Courses in this group have the MEMG attribute.²
| Course | Title | Credits |
|---|---|---|
| CMGB 7531 | Comm Corp Image Responsibility | 3 |
| CMGB 7534 | Public Relations | 3 |
| CMGB 7537 | Crisis Communication and Leadership Strategies | 1.5-3 |
| CMGB 7540 | The Business of Music | 3 |
| CMGB 7556 | Law of Trad & New Media | 3 |
| CMGB 7561 | New Media Product Dev Prac I | 3 |
| CMGB 759R | Social Media | 3 |
| MMGB 7637 | Crisis Communication and Leadership Strategies | 3 |
- 2
Students may also take any Special Topics Communications and Media Management course as an elective. These are any courses which have the subject code CMGB, numbered 75XX, or any courses designated as special topics courses, with the prefix "ST" in the course title. A list of Communications and Media Management courses can be found in the academic areas page.