Strategic Marketing Communications (M.S., online)

The Gabelli School’s M.S. in Strategic Marketing Communications curriculum features a unique combination of courses in the areas of communications and marketing.

The program incorporates real-world cases and situations that prepare you for the many business challenges you encounter in your career. It will equip you with new approaches and teach you powerful skills to reach traditional and digital consumers in an engaging academic setting.

It’s the perfect setting to explore, discuss, and sharpen strategies that you can then put to work for your organization—or use to advance into a new role.

In our curriculum, online coursework comes together with hands-on, applied projects that give you the chance to work in teams with fellow students. Together, and with guidance from our faculty, you will find novel ways to communicate the value of a brand. 

To learn more about the Online M.S. in Strategic Marketing Communications, visit the Fordham website.

CIP Code

09.0702 - Digital Communication and Media/Multimedia.

You can use the CIP code to learn more about career paths associated with this field of study and, for international students, possible post-graduation visa extensions. Learn more about CIP codes and other information resources.

The M.S. program combines coursework from two of the Gabelli School’s academic areas: communications and media management and marketing. Students complete 15 credits in each area and then earn the final 3 credits through a hands-on project. 

Course Title Credits
Required Courses
MCGB 6710Marketing in the Digital Age3
MCGB 7730Contemporary Research Methods3
MCGB 7720Understanding Digital Consumer3
MCGB 7581Persuasive Corporate Communications3
MCGB 7755Integrated Marketing Communications3
MCGB 7580Social & Digital Media3
MCGB 7537Crisis Communication and Leadership Strategies3
MCGB 7550Advanced Business Communication3
MCGB 7541Applied Project3
Two electives from the following list:6
Marketing Strategy
Total Credits33