Strategic Marketing Communications (M.S. Online)
Professional development often feels like the last thing that working marketing and communications staff have the time to do.
The Gabelli School’s M.S. in Strategic Marketing Communications curriculum makes career advancement not only accessible—via an online format—but also worthwhile.
The program incorporates real-world cases and situations that will mirror the business challenges you encounter every day, giving you the space to explore, discuss, and experiment with new approaches in an academic setting.
It’s the perfect lab to workshop, test, and perfect strategies that you can then put to work for your organization—or use to move upward into a new role.
In our curriculum, online coursework comes together with hands-on, applied projects that give you the chance to work in teams with fellow students. Together, and with guidance from our faculty, you will find novel ways to communicate the value of a brand.
To learn more about the Online M.S. in Strategic Marketing Communications, visit the Fordham website.
The M.S. program combines coursework from two of the Gabelli School’s academic areas: communications and media management and marketing. Students complete 15 credits in each area and then earn the final 3 credits through a hands-on project.
|MCGB 6710||Marketing in the Digital Age||3|
|MCGB 7730||Contemporary Research Methods||3|
|MCGB 7720||Understanding Digital Consumer||3|
|MCGB 7581||Persuasive Corporate Communications||3|
|MCGB 7755||Integrated Marketing Communications||3|
|MCGB 7580||Social & Digital Media||3|
|MCGB 7537||Crisis Communication and Leadership Strategies||3|
|MCGB 7550||Advanced Business Communication||3|
|MCGB 7541||Applied Project||3|
|Two electives from the following list: 1||6|
Two electives are available as of Fall 2019. Additional electives may be added in future years.