Strategic Marketing Communications (M.S., online)
The Gabelli School’s M.S. in Strategic Marketing Communications curriculum features a unique combination of courses in the areas of communications and marketing.
The program incorporates real-world cases and situations that prepare you for the many business challenges you encounter in your career. It will equip you with new approaches and teach you powerful skills to reach traditional and digital consumers in an engaging academic setting.
It’s the perfect setting to explore, discuss, and sharpen strategies that you can then put to work for your organization—or use to advance into a new role.
To learn more about the Online M.S. in Strategic Marketing Communications, visit the Fordham website.
CIP Code
09.0702 - Digital Communication and Media/Multimedia.
You can use the CIP code to learn more about career paths associated with this field of study and, for international students, possible post-graduation visa extensions. Learn more about CIP codes and other information resources.
The M.S. program combines coursework from two of the Gabelli School’s academic areas: communications and media management and marketing. Students complete 15 credits in each area and then earn the final 3 credits through a hands-on project.
| Course | Title | Credits |
|---|---|---|
| Required Courses | ||
| MCGB 6710 | Marketing in the Digital Age | 3 |
| MCGB 7730 | Contemporary Research Methods | 3 |
| MCGB 7720 | Understanding Digital Consumer | 3 |
| MCGB 7581 | Persuasive Corporate Communications | 3 |
| MCGB 7755 | Integrated Marketing Communications | 3 |
| MCGB 7580 | Social & Digital Media | 3 |
| MCGB 7537 | Crisis Communication and Leadership Strategies | 3 |
| MCGB 7550 | Advanced Business Communication | 3 |
| MCGB 7541 | Applied Project | 3 |
| Two electives from the following list: | 6 | |
| Sponsorship | ||
| Marketing Strategy | ||
| Total Credits | 33 | |