Strategic Marketing Communications (M.S. Online)
Professional development often feels like the last thing that working marketing and communications staff have the time to do.
The Gabelli School’s MS in Strategic Marketing Communications curriculum makes career advancement not only accessible—via an online format—but also worthwhile.
The program incorporates real-world cases and situations that will mirror the business challenges you encounter every day, giving you the space to explore, discuss, and experiment with new approaches in an academic setting.
It’s the perfect lab to workshop, test, and perfect strategies that you can then put to work for your organization—or use to move upward into a new role.
In our curriculum, online coursework comes together with hands-on, applied projects that give you the chance to work in teams with fellow students. Together, and with guidance from our faculty, you will find novel ways to communicate the value of a brand.
To learn more about the Online MS in Strategic Marketing Communications, visit the Fordham website.
The MS program combines courses from two of the Gabelli School’s academic areas: communications and media management and marketing. Students complete 15 credits in each area and then earn the final 3 credits through a hands-on project.
| Course | Title | Credits |
|---|---|---|
| MCGB 6710 | MARKETING IN THE DIGITAL AGE | 3 |
| MCGB 7730 | CONTEMPORARY RESEARCH METHODS | 3 |
| MCGB 7720 | UNDERSTANDING DIGITAL CONSUMER | 3 |
| MCGB 7755 | INTEGRATED MARKETING COMM | 3 |
| MCGB 7785 | MARKETING STRATEGY | 3 |
| MCGB 7581 | PERSUASIVE CORPORATE COMM | 3 |
| MCGB 7537 | CRISIS COMMUNICATION & LEADERSHIP STRATEGIES | 3 |
| MCGB 7580 | SOCIAL & DIGITAL MEDIA | 3 |
| MCGB 7550 | LEADERSHIP COMMUNICATION | 3 |
| MCGB 7582 | SPONSORSHIP | 3 |
| Applied Project | 3 | |
| Total Credits | 33 | |
New York City “Residencies”
During the program, each student will complete two “residencies” on site at the Gabelli School’s Lincoln Center campus in midtown Manhattan, two blocks west of Central Park and a 10-minute walk from the headquarters of some of the world’s largest companies.
Residency 1
Held at the beginning of the program, this five-day (Monday through Friday) residency serves as your orientation to the MS program—and an introduction to the classmates and professors who will be with you throughout.
In addition to introductory lectures from Fordham faculty and New York City industry guest speakers, you will go on three to four site visits to marketing, advertising, and communications shops to see firsthand how other professionals run their operations.
Residency 2
Held at the end of the program, this three-day residency features additional high-level guest speakers and offers you a chance to present your applied project in person. Networking events and end-of-program celebrations round out the three days.
Monthly Virtual Discussions
These monthly conversations facilitate exchange between students and faculty and help students to stay abreast of new developments in the field. Topics may include:
- Career opportunities
- Virtual guest speakers
- Reviews and updates on keynote speakers in the program
- Responses to student questions regarding coursework: readings, exams, assignments, special events, and more
These discussions help students to remain well informed and up to date with the program. They also ensure that the program continues to deliver a quality educational experience and prepare students for relevant career paths.