Strategic Marketing Communications (M.S., online)

Professional development often feels like the last thing that working marketing and communications staff have the time to do.

The Gabelli School’s M.S. in Strategic Marketing Communications curriculum makes career advancement not only accessible—via an online format—but also worthwhile.

The program incorporates real-world cases and situations that will mirror the business challenges you encounter every day, giving you the space to explore, discuss, and experiment with new approaches in an academic setting.

It’s the perfect lab to workshop, test, and perfect strategies that you can then put to work for your organization—or use to move up into a new role.

In our curriculum, online coursework comes together with hands-on, applied projects that give you the chance to work in teams with fellow students. Together, and with guidance from our faculty, you will find novel ways to communicate the value of a brand.

To learn more about the Online M.S. in Strategic Marketing Communications, visit the Fordham website.

The M.S. program combines coursework from two of the Gabelli School’s academic areas: communications and media management and marketing. Students complete 15 credits in each area and then earn the final 3 credits through a hands-on project. A three-day on-campus residency (MCGB 7000) is also required.

Course Title Credits
Required Courses
MCGB 6710Marketing in the Digital Age3
MCGB 7730Contemporary Research Methods3
MCGB 7720Understanding Digital Consumer3
MCGB 7581Persuasive Corporate Communications3
MCGB 7755Integrated Marketing Communications3
MCGB 7580Social & Digital Media3
MCGB 7537Crisis Communication and Leadership Strategies3
MCGB 7550Advanced Business Communication3
MCGB 7541Applied Project3
MCGB 7000Residency 10
Two electives from the following list:6
Marketing Strategy
Total Credits33

Students should register for this zero-credit course in the semester of their residency.