Strategic Marketing Communications (M.S., online)
The Gabelli School’s M.S. in Strategic Marketing Communications curriculum features a unique combination of courses in the areas of communications and marketing.
The program incorporates real-world cases and situations that prepare you for the many business challenges you encounter in your career. It will equip you with new approaches and teach you powerful skills to reach traditional and digital consumers in an engaging academic setting.
It’s the perfect setting to explore, discuss, and sharpen strategies that you can then put to work for your organization—or use to advance into a new role.
To learn more about the Online M.S. in Strategic Marketing Communications, visit the Fordham website.
The M.S. program combines coursework from two of the Gabelli School’s academic areas: communications and media management and marketing. Students complete 15 credits in each area and then earn the final 3 credits through a hands-on project. A three-day on-campus residency (MCGB 7000) is also required.
|MCGB 6710||Marketing in the Digital Age||3|
|MCGB 7730||Contemporary Research Methods||3|
|MCGB 7720||Understanding Digital Consumer||3|
|MCGB 7581||Persuasive Corporate Communications||3|
|MCGB 7755||Integrated Marketing Communications||3|
|MCGB 7580||Social & Digital Media||3|
|MCGB 7537||Crisis Communication and Leadership Strategies||3|
|MCGB 7550||Advanced Business Communication||3|
|MCGB 7541||Applied Project||3|
|MCGB 7000||Residency 1||0|
|Two electives from the following list:||6|
Students should register for this zero-credit course in the semester of their residency.