Concentration in Digital Media and Technology (Media Track)

The digital media and technology concentration (media track) can be pursued as a primary concentration by Gabelli students completing the global business major at Lincoln Center.

Note: Information about the major and minor in digital technologies and emerging media available to students at Fordham College (FCRH, FCLC, and PCS) is listed separately.

This primary concentration is only available to those pursuing the Global Business major; such students are Gabelli School of Business students at Lincoln Center who were admitted to begin their degree in Fall 2025 or earlier.

Primary Concentration

To complete a primary concentration in digital media and technology (media track), Lincoln Center students must take the following courses:

Course Title Credits
Required Courses
CMBU 4412ST: Understanding Audiences/Users3
CMBU 4413Digital Media & Promo Comm3
CMBU 4453Social Media3
CMBU 4471ST: Business of New Media3
INSY 4505E-Commerce3
Choose one of the following elective options:
Two communication and media management electives 1
One communication and media management elective and one information systems elective 1,2
1

Courses from the subject code CMBU numbered 2667-4999 (of at least 3 credits) may fulfill this requirement.

A maximum of one of the following courses may also fulfill this requirement:

2

Courses from the subject code INSY numbered 2302-4999 (of at least 3 credits) may fulfill this requirement.