Communications and Media Management

Foundation coursework in communication and media management is common to all Gabelli School students via the business core. Students who want to investigate this area further may take elective courses or pursue a secondary concentration.

The secondary concentration allows students to strengthen their personal portfolios through advanced study. Depending on the coursework chosen, students will:

  • Enhance their communicative skills with specific application to their chosen major, and/or
  • Increase their understanding of the communication, information media, and entertainment industries, including television and cable, digital and social media, and new media. Studies will emphasize administrative, financial, and marketing issues in these industries.

No matter what their major or primary concentration, students will find valuable points of connection in their communication and media management coursework. Each course ties communication and media management to real-world issues in accounting, business economics, entrepreneurship, finance, management, human resource management, management of information and communications systems, or marketing.

Note: Information about programs in the Communication and Media Studies department at Fordham's liberal arts schools (FCRH, FCLC, PCS) is listed separately.

How courses are counted

Students must note the following rules, implemented in fall 2013, for how courses are counted. A student may count a maximum of one class in fulfilling more than one purpose—that is, toward any combination of major, minor, and primary or secondary concentration. For example, only one economics class could count toward both a finance major and an economics minor; any additional economics class would count toward the finance major OR the economics minor, but not both. Similarly, one management class could count toward both a primary concentration in management and a minor in sustainable business, but any subsequent management class would not count toward both.

For more information

Visit the Communications and Media Management Area web page.

CMBU 2664. BUSINESS COMMUNICATIONS : GSB INTEGRATED CORE ONLY. (1.5 Credits)

This course offers a chance to improve basic competency in written and verbal business communication skills. The ability to communicate well is crucial to career success. Corporate cultures, international communications, conversational strategies, timed writing, interviewing, problem solving, business style are discussed.

CMBU 2665. BUSINESS COMMUNICATION. (3 Credits)

This course offers a chance to improve basic competency in written and verbal business communication skills. The ability to communicate well is crucial to career success. Corporate cultures, international communications, conversational strategies, timed writing, interviewing, problem solving, business style are discussed.

Attribute: BUMI.

CMBU 2666. BUSINESS COMMUNICATIONS : GSB INTEGRATED CORE ONLY. (1.5 Credits)

This course offers a chance to improve basic competency in written and verbal business communication skills. The ability to communicate well is crucial to career success. Corporate cultures, international communications, conversational strategies, timed writing, interviewing, problem solving, business style are discussed.

CMBU 3434. INTEGRATED MARKETING COMMUNICATION. (3 Credits)

Advertising is the most pervasive element of marketing mix: the average American family of four is exposed to 1500 advertising messages a day! Students will study the role of advertising in the marketing communications mix, allocating the promotional budget and developing advertising strategy: product positioning, creative development, media planning, reasearch and control, legal issues,and ethical considerations. Students will apply theoriesto case discussions and develop a full-fledged competitive advertising campaign for a potential "client."

Prerequisite: MKBU 3225.

CMBU 3810. APPLIED BUSINESS COMMUNICATIONS. (3 Credits)

The emerging professionals' Institute for Applied Business Communication will promote the related skills that matter most in the professional workplace. Communications strategies reviewed will follow a pedagogy designed to empower participants through the use of simulated business experience .

CMBU 4411. ST:COMM FOR ENTREPRENEURS. (3 Credits)

Successful entrepreneurs are effective communications. This advanced course will help students launch their ventures by demonstrating effective communication skills. Specifically, this class will help students: (1) pitch their ideas with greater clarity and confidence;(2) sell their ideas to critical stakeholders; (3) brand themselves and establish their credibility; (4) spin their ideas so they stick on a crowded marketplace; and (5) gain valuable feedback about their ideas, brand and perceived expertise.

Attribute: ENT.

CMBU 4412. ST: UNDERSTANDING AUDIENCES/USERS. (3 Credits)

Understanding Audiences and Users examines how media audiences/users of digital media are measured, what we know about audience behavior and effects, and related ethical and policy questions. The course covers the challenges and techniques of measuring audience and user behaviors, including how this has changed and is still changing. Measurement systems studied include those used for “mass” media such as television, as well as digital and mobile media. It also explores what we know about how people use, and are affected by, various media. The class also tackles the regulatory and ethical questions that surround audience and user measurement, including questions of privacy, trust, and consent.

Attribute: COMC.

CMBU 4413. DIGITAL MEDIA&PROMO COMM. (3 Credits)

Digital Media and Promotional Communication focuses on how companies, organizations, and individuals are using digital media to communicate and connect with all of their various stakeholder groups, including consumers. As the media environment changes with new technological capabilities to distribute and retrieve messages, companies promotional communication strategies must adapt as well. This course seeks to understand this media environment and apply it to the decision-making involved in a promotional communication context in terms of both message content development and message placement. Students will analyze digital media campaigns that companies have conducted in terms of their promotional communication brand goals. They will also develop their own digital media promotional communication campaigns. This course is examined through theoretical and practical means applied to current events and people affecting the world today.

CMBU 4420. ST:ENTREP COMM & NEG. (3 Credits)

This course is designed to develop practical communication and negotiation skills for entrepreneurs. Key areas of instruction include: deal-making; personal selling and reputation building through business plan presentation; and use of communication and negotiation to develop effective social networks. Complementing theory with practice, the class will consist of hands-on stimulations and exercises as well as readings and materials from textbooks, practitioner journals, and case studies.

Attribute: ENT.

CMBU 4440. ST: THEATRE IN BUSINESS. (3 Credits)

This course is a highly practical application of theatre skills that support and develop innovative and entrepreneurial business thinking and practice. Experiential and accelerated learning techniques that include storytelling, improvisation, advanced presentation skills, play texts and performance that are used to develop: decision making, problem solving, risk taking and advanced leadership communication.

CMBU 4443. ST: PERSONAL LEADERSHIP. (3 Credits)

CMBU 4445. ST: GLOBAL MEDIA BUSINESS. (3 Credits)

This course examines the profound changes in the current media landscape. Through the business lens students will learn, discuss and evaluate forces affecting media business. In particular this class will cover how media are created, distributed and exhibited in the new digital world, to give students an insider´s perspective how global media business operate.

CMBU 4453. SOCIAL MEDIA. (3 Credits)

Social Media examines social media innovations and the disruptive force they have on traditional, established business, as well as how companies across various industries are handling these “new rules”. A key goal of the course is to understand social media through case studies, projects and using social media. In this course students will learn how social media works; why social media matters to business; and how to successfully use social media in a professional capacity.

Attributes: ENT, NMDD.

CMBU 4458. SPECIAL TOPIC: INTRODUCTION TO PUBLIC RELATIONS. (3 Credits)

Strategic and tactical approaches to public relations as a business and as a business/management tool. Emphasis on planning and executing public relations programs and activities including relations with the news media and other external communications as well as internal/organizational communication. (This course is cross registered with MKBU 4458-Intro to Public Relations)

Corequisite: ACBU 2223.

Prerequisite: MKBU 3225.

CMBU 4470. SPECIAL TOPIC: BUSINESS OF MEDIA AND ENTERTAINMENT. (3 Credits)

An introduction to the substantive business operations and media economics issues in the publishing, broadcasting, recorded music, new media and film industries. A required project links the course to the student's specific business discipline.

CMBU 4471. SPECIAL TOPIC: BUSINESS OF NEW MEDIA. (3 Credits)

An introduction to New Media industries covering matters of economics, technology and regulation; convergence in media and entertainment industries as well as social and cultural consequences. A required research paper or project links the course to the student's specific business discipline.

Attributes: DTEM, NMDD.

CMBU 4472. PERSUASIVE COMMUNICATION. (3 Credits)

This course provides students with insights into the process of influencing attitudes and behavior, with opportunities to home their own persuasion skills. The latest research findings are applied to practical business situations. The ability to persuade is prized in corporate America. In the role of a manager, influence has replaced authority as the preferred means to lead. This course also prepares students for the many career paths in which persuasion is the key skill required, such as in media and corporate sales.

CMBU 4474. SPECIAL TOPIC: EXPLORATION OF BUSINESS THROUGH MEDIA. (3 Credits)

This course uses documentary films as texts to stimulate discussions of contemporary issues in Business Communications and Media Management. The effects of media depictions of businesses and corporations, and how corporations respond to the challenges presented by these media depictions and the role of "social responsibility" in contemporary corporate culture as depicted by media will be discussed.

CMBU 4477. ST:CROSS CULTURAL NEGOTIATION. (3 Credits)

This course exposes students to the legal, ethical, and practical challenges of negotiating globally. It develops negotiation skill sets and enhances appreciation of the impacts of cultural difference and international institutional settings on business negotiations. Case-based simulations offer the opportunity to refine in practice the concepts learned in readings and films. Students will emerge from the course better prepared to work in multi-cultural teams and business settings.

CMBU 4488. SPECIAL TOPIC: BUSINESS OF SPORTS MEDIA. (3 Credits)

This course will offer students the opportunity to develop a broader understanding of the multiple playing fields within the sports industry via in-depth study of leading media coverage primarily through the SportsBusiness Journal and the SportsBusiness Daily.

Attribute: JOUR.

CMBU 4995. INTERNSHIP GROUP. (0 Credits)

CMBU 4998. SUMMER INTERNSHIP. (0-6 Credits)

CMBU 4999. INDEPENDENT STUDY. (1-6 Credits)