Public Media (M.A.)

Application Requirements

  • Official GRE scores are required if an applicant wishes to be considered for GSAS merit-based financial aid. The GRE is not required for admission to the program in general.
  • The successful candidate for admission typically has an undergraduate GPA of 3.0 or better.
  • Statement of intent that helps us understand your interest in our program (no more than 3 double-spaced pages, submitted via the online application. The statement should respond to the following prompt:
    • “With an ethos of, ‘Media with a mission,’ the Public Media M.A. (PMMA) program focuses on training multi-platform journalists and strategic communication professionals to use media as a force for social change. In what ways does this mission connect to your personal and/or professional interests? What experiences in your undergraduate and/or professional career have prepared you for the PMMA? What personal and/or career objectives will this graduate program help you pursue?”
  • Resume/CV (submit via the online application)
  • Three letters of recommendation: academic and/or professional (submitted directly by referees via the online application. We suggest that at least one come from a professor on the full-time faculty of your undergraduate institution with whom you have studied.)
  • Official degree transcripts confirming prior degree conferral are required for all applicants, regardless of matriculation status. These should be ordered at least one month prior to the application deadline for your program of interest, and should be sent directly to the Office of Admissions (fuga@fordham.edu) via secure electronic delivery.
    • If electronic delivery is not available, please request that your transcripts be submitted directly via post, in a sealed envelope, to: Graduate School of Arts and Sciences, Office of Admissions, Fordham University, 441 E. Fordham Rd., Bronx, NY 10458.
    • Please note: you may upload unofficial copies of your transcripts to your application while the Office of Admissions awaits receipt of your official transcripts.
    • Please ensure that all official transcripts from previously attended post-secondary institutions are submitted in English, or are accompanied by a certified English translation. Transcripts and credentials conversion information is available on the GSAS International Students page.
  • English proficiency: International applicants whose native language is not English are required to complete and submit to GSAS prior to matriculation their official scores from the Test of English as a Foreign Language (TOEFL). GSAS will also consider a student’s International English Language Testing System (IELTS)—Cambridge English Proficiency Level language testing results.
    • Official TOEFL or IELTS scores should be sent directly by the testing service to the Office of Graduate Admissions, Fordham University, Graduate School of Arts and Sciences – Code # 2259.
    • We will expect our most competitive applicants to have scores above 100 on the TOEFL and 7.5 overall (with 6.5 in each sub-score) or above on the IELTS. Please consult the English Proficiency web page for additional information. A waiver can be requested by emailing fuga@fordham.edu, based on your educational history at a U.S.-based institution and if the official language of your country of origin/nationality is English.
    • If your native language is not English, an interview by video may be required.
  • One to three writing samples, submitted electronically. These may be analytical (like a paper for a course) or journalistic.
  • Up to three samples from a multimedia portfolio. The portfolio offers applicants the opportunity to showcase multimedia, digital, visual, audio, written or web-based production materials as part of the application process (e.g., a website, short film or video, piece of multimedia journalism, audio piece or podcast, a data visualization or motion graphic).
    • If you are a non-native English speaking applicant, you must submit a video submission as one of your portfolio samples demonstrating your English language skills. This should be between 2 and 5 minutes in length and will ideally have you speaking directly to the camera, using either prepared remarks or speaking extemporaneously about a topic of your choice (for instance, your interest in the program or previous experience that has prepared you for the program).

Merit Funding

Highly qualified applicants may qualify for:

  • a graduate assistantship package which provides a stipend, a 50% tuition scholarship and an internship at WFUV
  • two partial tuition scholarships of $10,000 each
  • paid internship at the Donald McGannon Communication Research Center
Course Title Credits
Four required Core courses:
PMMA 5001Public Interest Media Theory and Practice3
PMMA 5003Strategic Communication 23
or PMMA 5002 Public Journalism
August Pre-Term Course
PMMA 5011Multimedia Tools 11.5
or PMMA 5014 Project Management
January Pre-Term Course
PMMA 5013Fundamentals of Digital Design (January) 11.5
Two concentration courses in the student's chosen track: 36
Multiplatform Journalism
Strategic Communication
Two Fundamentals courses from the list below 46
Two electives courses chosen in consultation with your adviser 56
PMMA 6619Special Master's Project 63
Total Credits30
1

These practical courses are intensive week-long courses that meet pre-term and focus on multimedia topics. PMMA 5012 Fundamentals of Web Design was offered prior to Spring 2021 as the the January pre-term course.

2

Students take the core course that correlates with their concentration. 

3

More information on concentrations can be found on the concentrations tab.

4

A listing of Fundamentals courses is below.

5

Information on elective options is below.

6

More information and guidelines on the master's project can be found on our page of the Fordham website.

Fundamentals courses

Courses in this group have the PMTC attribute.

Course Title Credits
PMMA 5101Freedom of Expression3
PMMA 5102Press, Politics, and Public Policy3
PMMA 5103Environment and the Media3
PMMA 5104Theories of Media, Culture, and Society3
PMMA 5105Media Ethics3
PMMA 5106Race, Gender, and Digital Media3
PMMA 5201Social Media and Civic Engagement3
PMMA 5202Digital Media and Social Responsibility3
PMMA 5203Technology & Public Comm.3
PMMA 5204Civic Media3
PMMA 5205Social Entrepreneurship3
PMMA 5206Social Media and Political Campaigns3
PMMA 6101Audio Narrative (Reporting and Production)3
PMMA 6102Video Narrative (Reporting and Production)3
PMMA 6111Advanced Writing and Enterprise Reporting3
PMMA 6203Marketing and Branding in the Public Interest3
PMMA 6208Data and Communication3
PMMA 6210Cross Platform Production3
PMMA 6211Public Relations and Strategic Communication for Nonprofits3

Elective courses

Students may choose to enroll in an elective in GSAS related to public media and strategic communication (with the PMMA attribute listed below), take additional coursework within the PMMA program, or take a course outside GSAS in the Gabelli School of Business, Fordham Law School, the Graduate School of Education, or the Graduate School of Social Service. These courses should be selected in consultation with your adviser.

Students may also choose to take a PMMA internship: PMMA 6398 or PMMA 6399. Students can do an internship for three credits per semester, for a total of up to six credits for the program. The internship will be chosen by the student, working in conjunction with the graduate director and Fordham University's career center. This internship is to be supervised by an appropriate faculty member, and will involve regular meetings, bi-monthly reports, and a final written summary of the internship experience.

Courses in this group have the PMMA attribute.

Course Title Credits
CEED 5050Ethics and Society: Cross Disciplinary Perspectives3
CEED 6100Theories and Applications in Contemporary Ethics3
CLGL 0204Access to Justice Seminar2-3
CMGB 7500Media Systems and Markets3
CMGB 7525Cross Cultural Negotiation and Communication3
CMGB 7534Leadership with PR3
CMGB 7537Crisis Communication and Leadership Strategies3
CMGB 7540Intensive Sector Analysis: Music Business3
CMGB 7554Consumer Adopt of New Med3
CMGB 759BSports Media& Promotional Comm3
CMGB 759RSocial Media3
CMGB 75AAMedia Executive Playbook3
CMGB 75AGIntensive Sector Analysis: TV3
CMGB 75AJFinancial Media3
CMGB 75AKPersuasive Corporate Communications3
CMGB 75ANDigital Media Sales Technologies and Strategies3
HIST 5410Race and Gender in Modern America4
HIST 5731History of Wealth & Poverty: U.S. and Comparative4
HUST 5012Contemporary Issues in Humanitarian Action3
HUST 5013Fundamentals of Humanitarian Action3
HUST 5016Monitoring and Evaluation in Humanitarian Response0-3
HUST 5045Humanitarian Advocacy: Communicating the Need and Motivating the Response0-3
HUST 5075Leadership and Management in Humanitarian Assistance0-3
HUST 5200Protection for Vulnerable Populations3
HUST 5205Children in Armed Conflict3
HUST 5215Accountability for Sexual and Gender-Based Violence in Humanitarian Settings3
HUST 5300International Responses to Migration3
HUST 5400Disaster Risk Reduction3
HUST 5500Mental Health in Complex Emergencies0-3
ISGB 7978Web Analytics3
MKGB 6710Customer-Driven Marketing3
MKGB 7720Consumer Behavior3
MKGB 7723Strategic Branding3
MKGB 7765Sales Management3
MKGB 77ANDesign Thinking3
MKGB 879KEvent Marketing1.5
POSC 5100American Political Behavior3
POSC 5140Themes in Urban Public Policy and Power3
POSC 5238Strategies of Political Communication3-4
POSC 5245Political Communications: Earned Media In the Age of Digital and Social Media Boom3
POSC 5246Technology and Campaigns3
POSC 5247Data Analytics for Political Campaigns1
POSC 5251Political Survey Research3
POSC 5255Public Opinion Certificate Practicum3
PSYC 6010Research Ethics and Social Justice3
PSYC 7890Qualitative Methods3
URST 5000Issues in Urban Studies3
URST 5020Urban Political Processes3
URST 5140Themes in Urban Public Policy and Power3

Public Media master's students choose between a concentration in either Multiplatform Journalism or Strategic Communication.

The concentration section of the required curriculum consists of two courses in the concentration area, with a list of courses offered by our department in each area. Students are strongly encouraged, though not required, to choose courses related to their concentration of choice for their electives and when choosing their Fundamentals courses.

Multiplatform Journalism 

Multiplatform journalism includes the production and distribution of audio, video, and interactive web content. Concentrators will gain knowledge of the workings and history of commercial and nonprofit media, deep knowledge of journalistic norms and ethical standards, and a complete palette of multimedia reporting skills.

Courses in this group have the PMMJ attribute,

Course Title Credits
PMMA 6101Audio Narrative (Reporting and Production)3
PMMA 6102Video Narrative (Reporting and Production)3
PMMA 6103Data Journalism and Interactive Graphics3
PMMA 6104Alternative and Advocacy Journalism3
PMMA 6105Cross-Platform Journalism3
PMMA 6106Online Journalism3
PMMA 6107Opinion Writing3
PMMA 6108Advanced Interviews and Profiles3
PMMA 6109First Person Journalism3
PMMA 6110Digital Storytelling3
PMMA 6111Advanced Writing and Enterprise Reporting3

Strategic Communication

Strategic Communication includes social media marketing, public relations, fundraising, and advocacy for nonprofits, the public sector, and social enterprises. Concentrators will gain knowledge of strategic communication theory and practice, skills to create and circulate cross-platform (audio, video, text, social) communication strategies, and the ability to engage emerging digital tactics—social media marketing, outreach and development, web analytics and mobilization strategies.

Courses in this group have the PMSC attribute.

Course Title Credits
PMMA 5204Civic Media3
PMMA 5206Social Media and Political Campaigns3
PMMA 6104Alternative and Advocacy Journalism3
PMMA 6201PR for the Public Interest3
PMMA 6203Marketing and Branding in the Public Interest3
PMMA 6204Cross-Platform Comm Strategies3
PMMA 6205Online Analytics and Metrics3
PMMA 6206Persuasion and Public Opinion3
PMMA 6208Data and Communication3
PMMA 6209Storytelling for Public Good3
PMMA 6211Public Relations and Strategic Communication for Nonprofits3