Public Media (M.A.)

Admissions requirements are as follows:

  • The GRE exam is required for those wanting to be considered for financial aid
  • The successful candidate for admission should have a 3.0 GPA or better
  • Written personal statement
  • Statement of intent ( no more than 3 double-spaced pages)
  • Resume/CV (submit via the online application)
  • Three letters of recommendation - academic and/or professional (submitted directly by referees via the online application)
  • Official degree transcripts confirming prior degree conferral are required for all applicants, regardless of matriculation status. These should be ordered at least one month prior to the application deadline for your program of interest, and should be sent directly to the Office of Admissions (fuga@fordham.edu) via secure electronic delivery. If electronic delivery is not available, please request that your transcripts be submitted directly via post, in a sealed envelope, to: Graduate School of Arts and Sciences, Office of Admissions, Fordham University, 441 E. Fordham Rd., Bronx, NY 10458. Please note: you may upload unofficial copies of your transcripts to your application while the Office of Admissions awaits receipt of your official transcripts. Please ensure that all official transcripts from previously attended post-secondary institutions are submitted in English, or are accompanied by a certified English translation. Transcripts and credentials conversion information is available on the GSAS International Students page.
  • English Proficiency - International applicants whose native language is not English are required to complete and submit to GSAS prior to matriculation their official scores from the Test of English as a Foreign Language (TOEFL). GSAS will also consider a student’s International English Language Testing System (IELTS)—Cambridge English Proficiency Level language testing results.
    Official TOEFL or IELTS scores should be sent directly by the testing service to the Office of Graduate Admissions, Fordham University, Graduate School of Arts and Sciences – Code # 2259. We will expect our most competitive applicants to have scores above 100 on the TOEFL and 7.5 overall (with 6.5 in each sub-score) or above on the IELTS. Please consult the English Proficiency web page for additional information.
    A waiver can be requested by emailing fuga@fordham.edu,, based on your educational history at a U.S.-based institution and if the official language of your country of origin/nationality is English.
    If your native language is not English a skype interview may be required for non-native English speaking applicants.
  • A maximum of three work samples may be submitted electronically. These may take the form of written work (either analytical or journalistic), the articulation of internship experience(s), or some type of digital production (e.g., a website, short film, or video, piece of multimedia journalism, audio piece or podcast, a data visualization or motion graphic).
Course Title Credits
PMMA 5011MULTIMEDIA TOOLS 11.5
PMMA 5012FUNDAMENTALS OF WEB DESIGN 11.5
PMMA 5001PUBLIC MEDIA THEORY AND PRACTICE 13
PMMA 5003STRATEGIC COMMUNICATION 13
or PMMA 5002 PUBLIC JOURNALISM
One Theoretical Ethical Contexts course3
One Technology and Civic Engagement course3
Two required courses from one of the following concentrations: 26
Multiplatform Journalism
Strategic Communications
Two electives courses, chosen in consultation with your advisor6
PMMA 6619SPECIAL MASTER'S PROJECT 33
Total Credits30

Theoretical Ethical Contexts courses

Course Title Credits
PMMA 5101FREEDOM OF EXPRESSION3
PMMA 5102PRESS,POLITICS,& PUBLIC POLICY3
PMMA 5103ENVIRONMENT AND THE MEDIA3
PMMA 5104THEORIES OF MEDIA, CULTURE, AND SOCIETY3
PMMA 5105MEDIA ETHICS3
PMMA 5106RACE, GENDER, & DIGITAL MEDIA3

Technology and Civic Engagement courses

Course Title Credits
PMMA 5201SOCIAL MEDIA & CIVIC ENGAGEMNT3
PMMA 5202DIGITAL MEDIA AND SOCIAL RESPONSIBILITY3
PMMA 5203TECHNOLOGY & PUBLIC COMM.3
PMMA 5204CIVIC MEDIA 23
PMMA 5205SOCIAL ENTREPRENEURSHIP3

Elective courses

Courses in this group have the PMMA attribute.

Course Title Credits
CEED 5050ETHICS&SOCIETY:CROSS DISCP PER3,4
CEED 6100THEORIES&APP IN CONTEMP ETHICS3
PMMA 6398INTERNSHIP3
PMMA 6399INTERNSHIP II3
POSC 5238STRATEGIES OF POLITICAL COMMUNICATION3-4
POSC 5245EARNED MEDIA STRATEGIES3
POSC 5246TECHNOLOGY AND CAMPAIGNS3
POSC 5247DATA ANALYTICS FOR POLITICAL CAMPAIGNS1
URST 5000ISSUES IN URBAN STUDIES3,4
URST 5020URBAN POLITICAL PROCESSES3

Public Media masters students choose between a concentration in either Multiplatform Journalism or Strategic Communications. 

The concentration section of the required curriculum consists of two courses in the concentration area, with a list of courses offered by our department in each area. Students are encouraged, though not required, to choose courses related to their concentration of choice for their electives and when choosing their fundamental and core courses.

Multiplatform Journalism 

Multiplatform Journalism includes the production and distribution of audio, video, and interactive web content. Concentrators will gain knowledge of the workings and history of commercial and non-profit media, deep knowledge of journalistic norms and ethical standards, and a complete palette of multimedia reporting skills, including social media journalism, data journalism and data visualization.

Course Title Credits
Two courses from the following:6
PMMA 6101AUDIO NARRATIVE (REPORTING AND PRODUCTION)3
PMMA 6102VIDEO NARRATIVE (REPORTING AND PRODUCTION)3
PMMA 6103DATA JOURNALISM AND INTERACTIVE GRAPHICS3
PMMA 6104ALTERNATIVE AND ADVOCACY JOURNALISM3
PMMA 6105CROSS-PLATFORM JOURNALISM3
PMMA 6106ONLINE JOURNALISM3
PMMA 6107OPINION WRITING3
PMMA 6108ADVANCED INTERVIEWS AND PROFILES3
PMMA 6109FIRST PERSON JOURNALISM3
PMMA 6110DIGITAL STORYTELLING3

Strategic Communications

Strategic Communication includes social media marketing, public relations, fundraising, and advocacy for nonprofits, the public sector, and social enterprises. Concentrators will gain knowledge of strategic communication theory and practice, skills to create and circulate cross-platform (audio, video, text, social) communication strategies, and the ability to engage  emerging digital tactics--social media marketing, outreach and development, web analytics for persuasive and mobilization strategies.

Course Title Credits
Two courses from the following:6
PMMA 6201PR FOR THE PUBLIC INTEREST3
PMMA 6203MARKETING AND BRANDING IN THE PUBLIC INTEREST3
PMMA 6204CROSS-PLATFORM COMM STRATEGIES3
PMMA 6205ONLINE ANALYTICS AND METRICS3
PMMA 6206PERSUASION AND PUBLIC OPINION3
PMMA 6207INTERNATIONAL COMMUNICATION3
PMMA 6208DATA AND COMMUNICATION3
PMMA 6209STORYTELLING FOR PUBLIC GOOD3
PMMA 6210CROSS PLATFORM PRODUCTION3
PMMA 5204CIVIC MEDIA3