New Media and Digital Design

Fordham's undergraduate program in new media and digital design combines the forces of communication and media studies, computer and information science, visual arts, creative writing, and the Gabelli School of Business. This interdisciplinary major aims to develop innovators whose career success will be propelled by a fluent understanding of the cultural, aesthetic, and economical applications and implications of design theory and practice in a digital age.

Our faculty are leaders in the fields of digital communication, graphic design, video and multimedia storytelling, computer and information science, and digital business strategy and development. Throughout the program, students will engage a mix of disciplinary areas and learning modes. Through critical analysis, digital research, collaborative discussion, a required internship experience, and hands-on work including an exhibited Capstone Project, they will learn to use contemporary technologies for digital design and production, data management and analysis, expression, persuasion and storytelling, digital marketing, digital entrepreneurship and e-commerce. With our ethical orientation and coursework, all students will explore the ethics and values embedded in contemporary paradigms for designing digital media that operate at intimate, local, and global scales.

For more information

Visit the New Media and Digital Design program web page. 

Our Courses

NMDD 1001. Explorations in Digital Design. (3 Credits)

This course critically explores notable histories, geographies, and practices of digital design. Students will gain an understanding of fundamentals of contemporary design paradigms, internet architecture and governance, and the politics of designing media that operates at intimate, local, and global scales.

NMDD 1999. Tutorial. (1 Credit)

Independent Study.

NMDD 2999. Tutorial. (2 Credits)

Independent Study.

NMDD 3020. Explorations in Digital Storytelling. (4 Credits)

This class explores storytelling in emerging platforms. From the still image, the soundscape, and film, we will evolve to discuss game design and interactive storytelling. The practice of game narratives is a new aspect of writing for digital media that helps to bridge storytelling formats from television and film with interactive experiences on our computers or phones. Integrated workshops in cinematography, sound and video editing, and game design via Twine will enable students to create story projects of their own. Note: Four-credit courses that meet for 150 minutes per week require three additional hours of class preparation per week on the part of the student in lieu of an additional hour of formal instruction.

Attributes: CCMS, COMC, COMM, CVW, DTEM, NMAT.

NMDD 3150. Creative Coding. (4 Credits)

This course will develop programming skills used in the digital humanities, all in the context of critical and cultural media studies. Students will learn basic coding concepts such as variables, loops, graphics, and analyzing sound data, and will connect them to current debates in the culture of coding. No previous coding experience is required. Four-credit courses that meet for 150 minutes per week require three additional hours of class preparation per week on the part of the student in lieu of an additional hour of formal instruction.

Attribute: DTEM.

NMDD 3308. Professional Social Media. (4 Credits)

This course explores the landscape of social media in applied, professional contexts. Through case studies across industries, it explores professional social media work and develops knowledge fundamentals for digital professionals, including effective writing for social media, strategies for engagement, community management, and professional measurement and reporting. The goal of this course is to teach you how to "be social," and to provide you with the social media tools you need to pursue a communications career in the digital age. Please note: Four-credit courses that meet for 150 minutes per week require three additional hours of class preparation per week on the part of the student in lieu of an additional hour of formal instruction.

Attributes: CCMS, COMC, COMM, DTEM, JOUR, JSME, NMAC, NMMI.

NMDD 3338. Digital Strategy for Cause Marketing. (4 Credits)

This course provides a comprehensive overview of the current landscape of digital cause marketing. Students will have a chance to explore the variety of tools, best practices and strategies commonly found in the industry while taking a deep dive into case studies of digital content marketing for social causes in action. Four-credit courses that meet for 150 minutes per week require three additional hours of class preparation per week on the part of the student in lieu of an additional hour of formal instruction.

Attributes: NMAC, NMMI.

NMDD 3350. Advocacy Design Lab. (4 Credits)

This course examines digital organizing, digital advocacy, and nonviolent direct action online. Through a series of case studies across movements, it explores the role social media, digital marketing, and advertising plays in movement building online, and provides fundamentals for digital activists and advocates including principles of design thinking, digital strategy, creative campaign design, and more. In this lab, students will work on a digital organizing project of their choice throughout the semester and learn how to create, design, execute, and measure a digital advocacy campaign for movement building around matters such as environmental and racial justice, corporate accountability, and human rights. Four-credit courses that meet for 150 minutes per week require three additional hours of class preparation per week on the part of the student in lieu of an additional hour of formal instruction.

Attributes: NMAC, NMDD, NMDE, NMMI, PPWD.

NMDD 3450. User Experience Design: Design for Empowerment. (4 Credits)

This course focuses on how human-centered design and participatory design methods can be used as approaches to empowerment. Students will gain a hands-on experience with conducting user research, synthesizing findings into insights, ideating, sketching, rapid prototyping, and validating concepts with users. Course reading, discussions, and activities will be organized into a user-experience project to help students get out and interact with real users, needs, and challenges.

Attributes: DTEM, DTEV, NMAC, NMAT, NMMI.

NMDD 3880. Designing Smart Cities for Social Justice. (4 Credits)

This class combines a critical introduction to the promises and perils of the smart city with a community-engaged learning and design project. "Smart urbanism" represents the rapid integration of networked technologies into all modes of urban living as well as the reorienting of urban economies toward high-tech industries. While much of smart urban rhetoric focuses on designing efficient and globally competitive cities through data-driven platforms, critics argue it has led to stepped-up surveillance, discrimination, segregation, and economic inequality in urban environments. Through class readings, group discussions, and engagement with the Lincoln Square community, students consider how a smart urban design oriented towards social justice could help rework flows of wealth, power, and privilege in New York City. Four-credit courses that meet for 150 minutes per week require three additional hours of class preparation per week on the part of the student in lieu of an additional hour of formal instruction.

Attributes: AMST, CCUS, COMC, COMM, DTEM, DTEV, DTMM, JOUR, NMAC, NMAT, NMMI, SL, URST.

NMDD 3890. Data Visualization and Representation. (4 Credits)

The word "data" is everywhere these days, mostly in reference to just how much of it we are generating at all times. But once we have this data, how can we create tools that enable us to better understand exactly what it means? This class explores the world of data visualization and representation. We will look at a wide variety of examples, including charts and infographics, interactive and web-based projects, and abstract, sculptural, or more artistic works. Students will examine and evaluate a variety of different forms of information design and they will create their own, using the fundamentals of computer programming. Please note: Four-credit courses that meet for 150 minutes per week require three additional hours of class preparation per week on the part of the student in lieu of an additional hour of formal instruction.

Attribute: DTEM.

NMDD 3900. Internship Seminar. (4 Credits)

This seminar encourages students to draw connections between their coursework and internship so as to chart paths for future intellectual and professional growth. Students will complete critical reflections, identify objectives for continued learning, and produce a digital design portfolio that documents their internship and/or community-engaged learning experience(s). It is recommended that students take this course at the same time as their internship, or after their internship has been completed. Note: Four-credit courses that meet for 150 minutes per week require three additional hours of class preparation per week on the part of the student in lieu of an additional hour of formal instruction.

NMDD 3999. Tutorial. (3 Credits)

Independent Study.

NMDD 4600. Senior Capstone Seminar. (4 Credits)

This is a seminar and hands-on working group for senior capstone projects in the New Media and Digital Design program. Students will propose and complete capstone projects that demonstrate the skills and expertise acquired during their undergraduate careers, are driven by a strong passion of theirs, and innovate in their chosen subject. This course offers a cooperative setting for students to produce work and prepare written materials about their work through presentations, feedback, collaboration, and workshops. Note: Four-credit courses that meet for 150 minutes per week require three additional hours of class preparation per week on the part of the student in lieu of an additional hour of formal instruction.

Prerequisite: NMDD 1001.

NMDD 4800. Internship. (1 to 4 Credits)

This course may be taken for 1 to 4 credits as an alternative, or in addition to, the Internship Seminar (NMDD 3900) with the prior approval of both an NMDD instructor and the program director.

NMDD 4999. Tutorial. (4 Credits)

Independent Study.

Courses in Other Areas

The following courses offered outside the department have the NMDD attribute and count toward the New Media and Digital Design major and minor:

Course Title Credits
CISC 2350Information and Web Programming4
CISC 2500Information and Data Management4
CISC 2530Digital Video and Multimedia4
CISC 2540Introduction to Video Game Design4
CISC 2850Computer and Data Analysis4
CISC 3020Computer Graphics4
CISC 3850Information Retrieval Systems4
CISC 4001Computers and Robots in Film4
CISC 4650Cyberspace: Issues and Ethics4
CISC 4660Minds, Machines, and Society4
CMBU 3434Fundamentals of Integrated Marketing Communication3
CMBU 4413Digital Media & Promo Comm3
CMBU 4453Social Media3
CMBU 4471ST: Business of New Media3
COMC 2112Strategic Communication: Theory and Practice4
COMC 3172Principles of Advertising4
COMC 3350Media Law4
COMC 3370Ethical Issues in Media4
COMC 3380International Communication4
COMC 4340Freedom of Expression4
COMC 4370Ethical Controversies in 21st Century Media4
DTEM 1401Introduction to Digital Technologies and Emerging Media4
DTEM 2411Digital Research Methods4
DTEM 2417Data Visualization4
DTEM 2421Digital Production for New Media4
DTEM 2425Digital Video Production I for DTEM4
DTEM 2450Digital Property: Rights, Policies, and Practice4
DTEM 2452Game Culture:Theory & Practice4
DTEM 2453Introduction to Game Narrative4
DTEM 2471Writing for Online Media4
DTEM 3423Projects in Digital Video4
DTEM 3425Digital Video Production II4
DTEM 3452Game Design Projects4
DTEM 3463Civic Media4
DTEM 3475Digital Media and Advocacy4
DTEM 3476Social Media4
DTEM 4418Critical Making4
DTEM 4440Privacy and Surveillance4
DTEM 4470Values in Design4
DTEM 4480Digital Media and Public Responsibility4
ENGL 3017Digital Creative Writing4
FITV 2612Writing Producing Web Series4
INSY 3442Web Apps Design and Development3
INSY 4431Web Analytics3
INSY 4432Mobile Commerce & Apps3
INSY 4505E-Commerce3
JOUR 4713Audio Reporting and Podcasting4
LACU 4007Oral History, Literature & Film4
LPBU 3226Exploring Entrepreneurship3
LPBU 3227Innovation and Resilience3
MKBU 3434Fundamentals of Integrated Marketing Communication3
MKBU 3439ST: Branding3
MKBU 3454ST: Design Thinking3
NMDD 3350Advocacy Design Lab4
VART 1111Intro to Art & Engagement: Protest, Participation, the Public and other Performance Practices4
VART 1128Introduction to Digital Photography4
VART 1135Visual Thinking3
VART 1234Modes of Transport: Choo Choo, Vroom Vroom4
VART 1265Film/Video I4
VART 1995Phone to Book4
VART 2003Graphic Design and Digital Tools4
VART 2185Photography II4
VART 2222Art of the Interview4
VART 2265Film/Video II4
VART 2400Web Design & Digital Portfolios4
VART 2500Typography and Design4
VART 2550Book and Zine Design4
VART 2600Type in Motion4
VART 2650Visual Effects and Motion Graphics4
VART 2700Logos, Branding, and Presentation4
VART 2750Magazine and Editorial design4
VART 2800Seminar Graphic Design4
VART 3030Art Design and Politics4
VART 3250Speculative Design4
VART 3268Film/Video Animation4
VART 3333Art Making in Hell's Kitchen4