Analytics and Information Technology Major
The Gabelli School of Business offers students a major in analytics and information technology, in which students are also familiarized with the way technology is used in various forms of social media and communication.
Students are equipped with the technical and strategic skills to navigate the digital economy, combining expertise in electronic commerce, database systems, Python programming, web analytics, and the business of media.
This major prepares graduates to leverage technology for data-driven decision-making, digital innovation, and media-driven business solutions.
CIP Code
30.7102 - Business Analytics.
You can use the CIP code to learn more about career paths associated with this field of study and, for international students, possible post-graduation visa extensions. Learn more about CIP codes and other information resources.
| Course | Title | Credits |
|---|---|---|
| Required Courses | ||
| CMBU 4412 | ST: Understanding Audiences/Users | 3 |
| INSY 4505 | AI and Data-Driven Marketplaces | 3 |
| INSY 3432 | Data Management and SQL | 3 |
| INSY 3436 | Programming with Python | 3 |
| INSY 4431 | Web Analytics | 3 |
| One of the following CMBU courses: | 3 | |
| Social Media | ||
| Business of New Media | ||
| Digital Media & Promo Comm | ||
| ST: The Business of Video Games | ||
| Electives | ||
| Three upper-level INSY courses 1 | 9 | |
| One of the following options: | 3 to 4 | |
One CMBU upper-level course 2 | ||
One additional INSY upper-level course 1 | ||
| Data Visualization | ||
| Intro to Design Prototyping | ||
| Designing Smart Cities for Social Justice | ||
- 1
Any course with the subject code INSY, numbered 3400-4998, of three or more credits, may fulfill this requirement.
- 2
Any course with the subject code CMBU, numbered 3400-4998, of three or more credits, may fulfill this requirement.